Revenue Operations
Make revenue run as one.
We design the operating model, processes and metrics that connect marketing, sales and service into one revenue engine.
Where the value leaks
Disconnected operations create gaps between what you promise and what customers experience, and those gaps leak value. Leads are lost at handoffs, deals stall in approvals and renewals slip because nobody owns them.
We design revenue operations that connect marketing, sales and service into one operation. We balance people, process and technology so silos disappear and customers meet a consistent promise.
The result is lower cost and more revenue, from the same teams and tools.
Functions, engine and people.
Functions
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Marketing is the first place your promise meets a customer’s expectations. We build marketing operations that align strategy, technology and talent: clear lead definitions and handoffs, campaign and budget governance, and reporting tied to pipeline and revenue. Marketing runs as a value creator, with less waste and the adaptability to respond when the market moves.
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Sales is increasingly driven by data, technology and AI, but relationships still close the deal. We build the infrastructure behind your sales team: the right accounts targeted, the right technology in place, and clear process, deal flow and incentive structures. Your team spends its time building relationships and closing, not chasing admin.
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Service is where promises are kept or broken, and where retention and expansion begin. We design service operations that connect what customers expect with what you can deliver: clear escalation and handoffs, proactive contact, and renewal and upsell plays that run through the service team. Service stops being a cost to contain and becomes a source of retention and revenue.
Revenue Engine
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Revenue leaks at the handoffs. We design the lifecycle from first touch to renewal as one process: shared stage definitions, lead management and scoring rules, service levels between teams and clear ownership at every handoff. Marketing, sales and service work to the same definitions, so leads stop dropping between teams and every customer moves through a consistent path.
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Revenue is often lost between the deal and the cash. We map and fix the quote-to-cash process end to end: configuration and quoting, approvals, contracting, order handling, billing and collections. Fewer delays, fewer handoffs and fewer disputes, and a faster, cleaner path from signed deal to money in the bank.
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Deals stall where process, pricing and approvals do not match how customers buy. We design deal flow from opportunity to close, with clear stage definitions, deal desk and approval rules, and pricing and packaging guidance your team can use in the room. Sellers quote with confidence, margin is protected and deals move at the pace of the customer.
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Growth targets only matter if they turn into a plan people believe. We build the sales planning and forecasting you can rely on: capacity and quota modelling, pipeline coverage, forecast methods and a review rhythm at every level. Leadership sees what is coming, and what to do about it, early enough to act.
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You cannot manage revenue you cannot measure. We set the KPI framework from first lead to closed deal: conversion, velocity, pipeline coverage, acquisition cost and payback. One set of definitions and dashboards, so every team is judged on the same numbers and knows which levers move them.
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The cheapest revenue is the revenue you already have. We build the operations behind retention and growth in your existing base: renewal processes and forecasting, expansion and cross-sell plays, customer success coverage and early warning on churn. Net revenue retention and customer lifetime value become numbers you manage deliberately, with clear owners and plays, not something you discover at renewal.
People & Change
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The best plan fails if the team is built the wrong shape. We design the revenue organisation: roles and responsibilities across marketing, sales and service, and territory and account allocation based on potential and coverage, not history. Every account has an owner, and every team knows what it is accountable for.
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Getting the balance right between people, process and technology across your revenue operations is rarely simple, but done well it reduces cost and unlocks additional revenue across the business. We help you build the right capability mix across your teams, the right integrated marketing, sales and service operating model, and the buy-in needed to make new ways of working stick.
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People do what they are paid to do, and misaligned incentives quietly undo good process. We design compensation, targets and incentive structures that reward the behaviour your revenue model needs: shared goals across marketing, sales and service, quotas that reflect territory potential, and plans that value retention and expansion as well as new business.
Our Impact
8:1
Revenue return on RevOps, MarTech and Data investment for a portfolio group
80%
MarTech and CRM platform utilisation following transformation programme for a procurement firm
+33% EBITDA
8 month Strategy & RevOps transformation following distressed acquisition and integration
Our Work